New men’s fragrance Mustang Blue comes from Aramis and Designer Fragrances, the same company which brought us the first Mustang cologne. The new Mustang Blue men’s cologne is the definition of a confident, sexy and powerful Mustang man.

Mustang Blue fragrance for men will launch in June 2008 to retailers nationwide including Sears, JCPenney and Kohl’s and rollout to mass merchandisers and chain drug stores in July of 2008.  Prices for the cologne will start relatively inexpensive with a 1.0 oz. cologne spray retailing for $20 and go up to a 3.4 oz. spray retailing for $32.

“The Mustang fragrance had a tremendous reception from Mustang fans as well as others who appreciate the iconic American brand,” says Robin Mason, Vice President of Global Marketing. “The first Mustang fragrance appealed to his bold, daring and legendary side as he drove through the west. Mustang Blue further defines the Mustang man by exploring his adventuresome side via a drive along the California coastline. Mustang Blue will appeal to men who aspire to the freedom of the outdoors, the power of the engine and the confidence to show off their sexier side. Anything is possible in a Mustang,” adds Mason.

“We are pleased to partner again with Aramis and Designer Fragrances because they are global leaders in this arena. Together we launched the first Mustang fragrance which became a natural lifestyle extension of this iconic American brand. We tapped into a new demand for fragrance that appealed to the Mustang Man and the Mustang fan base, “ states John Nens, Director, Global Brand Licensing, Ford Motor Company. “We are very excited to launch Mustang Blue because it continues to celebrate the Mustang Man on a new journey,”

Mustang Blue, The New Men’s Fragrance

“Fresh, aquatic ingredients infused with sage, basil and sandalwood combine to make a clean, clear and compelling fragrance,” says Trudi Loren, Vice President, Corporate Fragrance Development Worldwide for The Estée Lauder Companies Inc. “Mustang Blue confidently accentuates who the Mustang man is; a man who knows how to enjoy the adventure of life.”

The fragrance is infused with mint and basil to boost the tantalizing top. At the heart is an aromatic exhale of geranium, sage and artemisia. A cool and crisp intensity radiates from a high-spirited essence of pine and cedarleaf, while the perfect freshness that features spicy, wet cardamom, clove leaf and cypress transports the senses through an intriguing voyage.

The sensual masculine back infuses rugged sandalwood with an intoxicating earthy blend of hay and patchouli to create a super sexy, masculine scent.

The Mustang Blue fragrance line includes: 1.0oz/30ml Cologne Spray (SRP: $20); 1.7oz/50ml Cologne Spray (SRP: $25); 3.4oz/100ml Cologne Spray (SRP: $32). The Mustang Blue scent will also be available in a 3.4oz/100ml After Shave (SRP: $25). Mustang Blue, the new fragrance for men will launch in June 2008 to retailers nationwide including Sears, JCPenney and Kohl’s and rollout to mass merchandisers and chain drug stores in July of 2008.

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